What Is Pomelli and How Does Google’s New Tool Promote Your Business?

Google has once again shaken the advertising world — this time with a brand-new AI tool called Pomelli, developed by Google Labs and DeepMind. Pomelli analyzes your website link, extracts your brand identity, and instantly generates complete advertising campaigns. In just a few seconds, your website becomes a set of professional marketing materials. No developers, no designers, no copywriters required.

What Is Pomelli?

Pomelli is an AI-powered marketing automation tool created by Google. It is designed especially for small and medium businesses that need quick, professional advertising content without hiring a full creative team. Pomelli scans your website, identifies your brand colors, visual style, tone of voice, and logo, then generates ready-made ad content based on this information. The tool is currently in an experimental stage within Google Labs, allowing users to test its capabilities. This approach significantly reduces the time and resources needed to produce high-quality advertising.

How Does Pomelli Work?

Pomelli operates through three fully automated steps:

• Website analysis: Once you enter your website link, Pomelli detects your brand’s color palette, logo, style, and overall tone. It analyzes visuals, text, and layout to understand what makes your brand unique.
• Campaign creation: Based on the collected information, Pomelli generates three different campaign ideas. These concepts are tailored to your business goals and audience. You can also provide custom instructions to generate more specific content.
• Ad refinement: Pomelli then presents headlines, descriptions, and visual elements for each campaign. You’re free to adjust any part of the materials — titles, colors, images, or layout. It even supports multiple aspect ratios, such as 9:16 or 16:9 for social media and video ads.

With these steps, Pomelli makes it possible to create ad campaigns with just a link. There’s no need to write code, find designers, or hire copywriters.

A Practical Example

In Google’s demonstrations, Pomelli successfully preserved the uniqueness of well-known brands. For example, when Nutella’s website was tested, Pomelli accurately captured the brand’s warm color scheme and soft tone. The resulting ad materials looked unmistakably “Nutella-like.” This shows that Pomelli not only automates creation but also respects and maintains existing brand identity.

Who Is Pomelli For?

Pomelli is especially valuable for small and medium-sized businesses. Many small companies do not have dedicated marketing teams, and advertising budgets are often limited. Pomelli solves these challenges by enabling business owners to produce professional ad campaigns quickly and easily using only their website. With just an internet connection and a link, companies can create visual materials, slogans, and campaign ideas without additional staff or expensive tools.

Although Pomelli is still in open beta, it is already considered a major step in advertising automation. As the tool evolves, it will likely become integrated into Google’s broader advertising ecosystem. This means businesses will be able to run and manage campaigns more efficiently, saving both time and resources.

Pomelli represents a new era in automated advertising. It merges artificial intelligence with brand analysis to deliver polished, creative campaigns within seconds. For businesses seeking growth without expanding their marketing teams, Pomelli offers an accessible and powerful solution.