Which Artificial Intelligence (AI) Tools Are Most Used in Azerbaijan?

Over the past few years, the term “Artificial Intelligence” has become one of the most frequently used expressions in Azerbaijan—not only in technology news headlines, but also in everyday conversations, offices, and university classrooms. From students to marketing specialists, from programmers to public sector employees, a wide audience is turning to these tools to simplify their work. But while thousands of AI models exist globally, which ones do real users in Azerbaijan choose, and why?

Market Leaders and Reasons for Popularity

Surveys and digital traffic analyses conducted in Azerbaijan show that a few key players dominate the market. The main factor influencing user choice is the quality of Azerbaijani language support and overall accessibility.

• ChatGPT (OpenAI): undoubtedly leads the list. Especially after the release of the GPT-4o model, grammatical and semantic accuracy in Azerbaijani has improved significantly. Local users rely on it daily both for writing texts and as a coding assistant.
• Google Gemini: in a country where the Android ecosystem is widely used, Gemini is rapidly gaining popularity. Its direct integration with Google services (Docs, Gmail) and strong understanding of the Azerbaijani language have made it the main competitor to ChatGPT.
• Midjourney and Canva AI: these two tools lead the field of visual content creation. In Azerbaijan, where social media marketing (SMM) is highly active, designers and SMM specialists use Midjourney for creative visuals and Canva’s AI tools for quickly producing posts.
• Claude (Anthropic): more popular among technical professionals and programmers. Its natural, fluent language and ability to process large volumes of information (context window) make it indispensable for a specific user segment.

Usage Dynamics Across Local Sectors

AI models are not limited to individual use; they are deeply integrated into workflows across various sectors:

• Education Sector: students and teachers mainly use tools such as ChatGPT and Duolingo Max to conduct research, simplify complex topics, and learn languages.
• Banking and Fintech: Kapital Bank (Birbank), ABB, and other financial institutions implement their own AI-based chatbots in customer service. Although these bots are built on the APIs of global models, they are adapted to local customer behavior.
• Media and Copywriting: news portals and advertising agencies turn to artificial intelligence for text editing, headline selection, and identifying SEO keywords.

Development Timeline: The AI Trend in Azerbaijan

The growth of interest in artificial intelligence in the country can be characterized by the following stages:

• 2023 (Year of Introduction): the mass adoption of ChatGPT. People began “talking” to AI in Azerbaijani for the first time, although language barriers were still noticeable.
• 2024 (Visual Revolution): the rise of tools such as Midjourney and DALL·E. AI-generated Nowruz greetings and images like “The Future of Baku” became trending content on social media.
• 2025 (Integration and Agents): users move beyond simple Q&A, adopting AI Agents that automate workflows and browser-integrated solutions (for example, ChatGPT Atlas).

What Do Local Users Say?

Statistics show that for users in Azerbaijan, the most important factors when choosing AI are “speed” and “language support.” High subscription costs (for example, $20 for ChatGPT Plus) push many users toward free versions or more affordable alternatives. However, in the business environment, the use of professional versions continues to grow steadily.

An interesting trend is the widespread adoption of AI bots operating via WhatsApp and Telegram (including solutions offered by local startups). These are especially popular among mobile users because they do not require VPNs or additional registration.

The artificial intelligence market in Azerbaijan is still far from saturation and is growing rapidly. While ChatGPT currently remains the leader, Google Gemini and other solutions tailored to local needs are intensifying competition. In the future, not only global giants but also local AI models that fully understand the nuances of the Azerbaijani language are expected to emerge.